21.08.2019
 Ethics and Social Responsibility in Promoting Essay

Chapter some

ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

Test Item Table

Significant Section of the Chapter

Standard of Learning

Level 1: Explanation

(Knows Fundamental Terms and Facts)

Level 2: Conceptual

(Understands Ideas and Principles)

Level 3: Application

(Applies Principles)

There is certainly More to Anheuser-Busch than Meets the Palate

(pp. 81-82)

one particular, 2, three or more, 4, your five

Nature and Significance of promoting Ethics

(pp. 82-83)

6, 7, almost eight, 10, eleven, 22, 23,

being unfaithful, 11, 12, 17, 18, 19, 20, 21,

13, 18, 15, 16, 24, twenty-five

Understanding Ethical Marketing Habit

(pp. 83-88)

26, twenty seven, 33, 34, 37, 32, 46, 49, 52, 53, 57, 54.99, 61, sixty two, 69, 70, 77, 79, 85, eighty six, 133, 140 29, 40, 32, forty one, 42, forty five, 47, forty-eight, 50, fifty-one, 54, fifty five, 59, 70, 63, 64, 67, 71, 72, 74, 75, seventy six, 76, 81, 82, 83, 87, 88, 89, 133, 134, 137, 138, 139 28, 31, 35, thirty six, 39, 45, 43, 44, 56, sixty five, 66, 68, 73, 70, 84, 80, 134, 135, 136, 141 Understanding Cultural Responsibility in Marketing

(pp. 88-92)

91, 98, 101, 104, 107, 108, 112, 113, 121, 122, 123, 125, 142, 148 92, 93, 94, 99, 102, 103, a hundred and five, 106, 109, 110, 114, 115, 116, 117, 118, 119, 120, 124, 126, 127, 128, 129, 142, 143, 146 95, 96, 97, 90, 111, 137, 138, a hundred and forty, 144, 145, 147

Video Case: Strength Performance Devices, Inc.

(pp. 93-95)

135, 131, 132, 149

Be aware: Bold figures indicate brief essay concerns.

CHAPTER some

ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

MULTIPLE CHOICE QUESTIONS

4-1CHAPTER OPENING CASE IN POINT: ANHEUSER-BUSCHCONCEPTUAL

Demarketing is defined as marketing to reduce with regard to a good or perhaps service. Which of the subsequent companies has engaged in demarketing?

a. General Motor

b. Microsoft

c. Anheuser-Busch

d. General Electric

e. Johnson & Johnson

Answer: c Page: seventy eight

Explanation: Anheuser-Busch has worked to convince people never to abuse usana products. Demarketing will not destroy item demand; it only minimizes or alterations it.

4-2CHAPTER OPENING CASE IN POINT: ANHEUSER-BUSCHCONCEPTUAL

Anheuser-Busch's commitment to saving the environment indicates which it would act in accordance with the __________, the view that an organization should discover and fulfill the needs of its buyers in a way that offers society's wellbeing.

a. societal marketing concept

b. rights of the consumerist

c. generic mission statement

d. promoting concept

e. revenue concept

Answer: a website: 17

Rationale: Phase 1 identifies the social marketing strategy. Many of Anheuser-Busch's programs display the social marketing concept. It proven a Consumer Recognition and Education department to promote responsible consuming through fresh programs, advertising and marketing, and relationships. Anheuser-Busch also is an counsel and bring in of numerous environmental programs.

4-3CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCHCONCEPTUAL

The Family Talk About Drinking marketing campaign developed by Anheuser-Busch to help parents address the main topic of underage having is a good example of:

a. ethical habit in advertising.

b. unfavorable advertising.

c. market positioning.

d. consumerism.

e. legal responsibility in promoting.

Solution: a Page: 81Other Location: world wide web

Rationale: The Anheuser-Busch advertising campaign Family Speak about Drinking is an example of integrity in marketing.

4-4CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCHCONCEPTUAL

Anheuser-Busch is trying to act socially responsible toward which of its stakeholders?

a. Environmentalists

b. Individuals that drink ale

c. ABRC, the world's most significant recycler of aluminum

d. Children who may possibly think drinking beer will make them cool

elizabeth. All of the previously mentioned

Solution: e Webpage: 81

Rationale: The definition of stakeholder refers to any person or group which could relate to exactly what a company will and how well it executes. All of the alternatives represent Anheuser-Busch stakeholders.

4-5CHAPTER STARTING EXAMPLE: ANHEUSER-BUSCHCONCEPTUAL

When Anheuser-Busch introduced the Know If you should Say Once campaign, despite the fact that...