Strategic Management Analysis of Coca Cola Company Essay

Strategic Administration Analysis of Coca-Cola Firm

Cristina Martinez

St . Thomas University

Managing Writing and Reporting

March 19, 2012

Thesis Assertion:

The Coca-Cola Company can be described as marketing style for all super multinationals around the world, finding creative solution to the external elements that affect it.


I. Monetary and technologic factors.

A. How this kind of factors afflicted the Coca- Cola Organization.

B. Approach developed by Coca- Cola to locate a solution.

II. Social, ethnical, demographic and environmental factors. A. Just how this elements affected the Coca- Cola Company.

W. Strategy developed by Coca- Diet coke to find a solution.

III. Competitive Factors.

A. How this factors influenced the Coca- Cola Firm.

B. Approach developed by Coca- Cola to find a solution.

4. Conclusion

Sixth is v. Recommendation


The Coca-Cola Company (Coca-Cola) is a leading manufacturer, supplier and online marketer of Non-alcoholic beverage concentrates and syrups, in the world. The company owns or perhaps licenses more than 500 brands and are operating in more than 2 hundred countries. The Coca-Cola " is a advertising model not only for super multinationals seeking to share guidelines from all over the world but the case study for how upstart and medium sized brands, which Coca-Cola offers amassed various, can use innovative stunts and strategic partnerships to get a lot done over a smaller spending budget. ”( Zmuda, 2011). It is for that reason; I have decided choosing this topic to write the report with this class. The specific objective of my project will be the examine of the ideal management method used for the Coca-Cola Business to face the external elements that affected the company. The possible sources that I will use from the school info base happen to be listed in the reference web page.

Strategic Administration Analysis of Coca-Cola Company

Coca-Cola was invented by a pharmacist called John Smyth Pemberton in the year 1886 in Atlanta, Atlanta. The initial year, Dr . Pemberton distributed 25 gallons of viscous syrup and grossed $50. 00 for his sales. Due to this year he had spent $73. 96 in advertising his business got $23. 96 of reduction. He by no means realized the potential of the product this individual created in addition to 1888, he sold his business to a entrepreneur from Atlanta called Asa G. Candle. Three years later Mister. Candler and also other associates created a Atlanta corporation called the Coca-Cola Company. The brand name name " Coca-Cola, ” was officially patented in america on January 31, 1893. The business extended to develop and in 1895, the Coca- Cola item had expanded in all says and place of Bring together State. The business quickly outgrew its services and in 1898 was created the first headquarters building committed exclusively towards the production of syrup and the management with the business. One year later, Benjamin F. Jones and Joseph B. Whitehead, secured distinctive rights via Candler to bottle and sell the beverage for the sum of only one money.  In the year 1919, the Coca-Cola Organization was sold to a group of traders for $25 million. Robert W. Woodruff became the President from the Company in the year 1923 fantastic more than sixty years of management took the business enterprise to unsurpassed heights of economic success, producing Coca-Cola probably the most recognized and valued brands in the 20th century. Today, the Company is the owner of or permits and marketplaces more than five-hundred non-alcoholic refreshment brands, provides 3, five-hundred beverage products including dazzling drinks and still beverages and sells 1 . 7 billon servings per day in above 200 countries. The company is definitely headquartered in Atlanta, Atlanta and engages 139, six hundred associates over the six operating groups. Approximately 78% of its products are offered outside of the Unite Express. Although 2010 was a hard year for a lot of of the international companies as a result of economical condition, the Cocal Cola company recorded profits of 35 dollars, 119 , 000, 000, 12% even more that in...

References: Private. (2010). Example: Trio propagates happiness malware globally, when coca-cola company awareness initiatives have a local flavor. PR News, 66(48), n/a-n/a.

Anonymous. (2010). Coca-cola co. wraps up $3. some bln. buyout of bottler; aims to control more syndication. Transport Issues, (3916), 4-4.

Pepsi company files patent program for carbonated beverage repartir. (2011, May 27, 2011). Indian Patents News, pp. n/a.

Coca-cola enterprises inc. makes announcement senior administration changes. (2005, Apr 21, 2005). Organization Wire, pp. 1-1.

McElhatton, In. (2011, May possibly 11, 2011). Coca-cola is life lessons. Marketing,, 25-25.

Neely, Y., & Percy, H. (2011). Q& A with coca-cola 's muhtar kent: The real thing. Atlanta Trend, 27(4), 18-18.

Zmuda, And. (2011). 2011 MARKETER A-LIST. Advertising Age, 82(40), 18-n/a.

(Gupta, S. (2011). Mir talks to stan sthanunathan, vice president of marketing strategy and insights, skol company. Glasfaserverstarkter kunststoff Marketing Intelligence Review, 3(1), 58-64. Gathered from http://search.proquest.com/docview/912383073?accountid=14129

Cite: Sodexo, inc.; the coca-cola business and sodexo invite university of wisconsin-parkside to experience the water feature of the future. (2012). Technology & Business Log,, 1774. Gathered from http://search.proquest.com/docview/919436142?accountid=14129